Finally, multi-level and multilevel marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They have moved in to the 21st century and so are using technology to greatly help people build their multilevel marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the net with sites such as gotomeeting.com, where in fact the same presentation can be given to an organization all at once, instead of to one person at the same time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing what to help their network marketing business builders become successful quicker and easily than previously. Let’s now talk about the automated marketing system that truly leads an interested prospect, step by step, to the desired final result of becoming an associate of your network marketing downline.
So, precisely what is an automated marketing system? Usually it contains a few key components. The first and most important element of the system is really a lead capture page, also known as a landing page. This is usually a website that someone may visit due to advertising, either online or offline, to find out more information about something, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or perhaps a video for them to watch, that will cause the individual to want more information and go further down the road toward becoming a member of your organization. A very important feature of the lead capture page may be the opt-in form. This form asks the person viewing the site to provide you with her or his name, email address, and when you would like, even their phone number, before you provide them with more information.
That is really exciting, because that one step, and whether they choose to take it, is what separates the information gatherers from the those who are hot for whatever it really is you must offer. Are you aware the importance of what I just wrote? The people who fill out the opt-in form have raised their hands and showed you that they are very interested in everything you have to offer, and they are giving you permission to advertise to them. Each individual who opts directly into your site becomes what is referred to as a pre-qualified lead, which means they have just pre-qualified themselves as an interested prospect! Which has just eliminated almost all of the work for you to find out who really wants to hear your story and who doesn’t. With that certain landing page, how many people did you need to speak to as a way to obtain their contact information? In many instances, zero one! Sure, in some instances you will speak to someone in the course of your day and verbally send them to your site (squeeze page).
Even right there in that one step can you observe how the conversation has changed? You are not trying to sell the whole idea there and set up another ending up in them, you are just sending them somewhere to obtain additional information on their very own, and if they would like to know more, they’ll let you know! Moreover though, with this particular automated lead generating marketing system, as soon as you get all of the components up and running and you also are driving traffic to your site (more about that in a forthcoming article), it is on autopilot for you personally! Are you beginning to understand how valuable this kind of automated marketing system could be?
Once the reader has opted in to receive more information, that’s where the MLM companies with automated marketing systems truly deliver. automated marketing Some really great companies provide you, the network marketer, with excellent marketing pieces that explain the business to the prospect in a single or a group of videos, and they provide a way for the chance to take action. By that I mean there is usually a web link for them to subscribe or go onto your waiting list, making it virtually effortless so that you can bring them under you in your downline. If they don’t subscribe then and there, though, all isn’t lost. That’s where the next key component of an excellent automated marketing system is necessary.
The next important section of an automated marketing system is what is known as an autoresponder. Remember when your prospect opted directly into your marketing system for more information about your organization? Well, they handed you valuable information about themselves – their name, their email, and depending on the opt in form, their phone number. The autoresponder allows you to collect those email addresses and keep them stored in a database so that you can easily send follow up emails in their mind as a group, rather than sending out individual emails.
Do you know what else autoresponders can perform? You can set up a series of emails and designate which days you’ll send them to each prospect, even though they were added to the database on different days! So, you only have to write them once, the autoresponder takes care of the rest. It really is sheer genius. One of these of an autoresponder site is aweber.com. There are certainly others as well. Even better, the MLM and multilevel marketing companies who are offering you automated marketing systems usually have an autoresponder in place for you as part of that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to become listed on a live recruiting webinar that’s usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. This is invaluable to you, because let’s face it, anyone in the beginning of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.Through the use of all of the components described above in an automated marketing system to build your MLM or multi level marketing, you can see that lots of more opportunities for people to sign up with you are provided. It no more depends on that 5 minute conversation you have with them on the opportunity meeting in the course of your day.
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